Meet our new Sales Manager
Tony has recently joined Edison Ford this year, to take on the position of Sales Manager. Having gained nearly 17 years’ experience in Estate Agency starting from a trainee sales negotiator in 1997, he has built up a vast knowledge of buying and selling houses within different financial climates. Tony studied Estate Agency gaining his NVQ level 2 in Estate Agency and is ARLA qualified. Tony enjoys sporty hobbies outside of work and you can regularly find him on a golf course.
Here are some top tips from Tony for when you are looking to market your property:
Target Market and Timing
The first step to selling your property quickly and painlessly is to consider your target market. Who do you think might buy your property? Try to tailor your space to appeal to the main group without alienating other groups that might also be interested. If you feel a professional couple would be ideal, then turn the 2nd bed/office back into a bedroom and make a space for a workstation elsewhere in the house. This will ensure that the house would still appeal to a young couple with a small child. Spring (Feb/Mar) and Autumn (Sep) are the key times to sell your property when traditionally demand outstrips supply and therefore prices are usually at their most buoyant
De-Clutter and De-Personalise
Potential buyers need to imagine themselves living in your house, so get rid of ornaments and photos – especially posters in kids’ bedrooms. Put away things you don’t use on a daily basis in the attic or storage. Large pieces of furniture should also go into storage as this will make rooms feel much bigger. Freshen up the entrance hall clearing away coats, shoes and general clutter. A little elbow grease in the bathroom goes a long way, making the mirrors and shower screens sparkle enhances the impression of a well-cared for home. The kitchen can be a deal breaker so ensure all surfaces are clean and clutter free, windows sparkle and no lingering odours are evident from bins, pet bowls or pets themselves!
Get the Word Out
Always allow a board to be erected and tell your neighbours it’s on the market. Word of mouth is a very powerful tool. You never know who might live just round the corner, waiting for your house to come to the market
Showing a Property
We would always recommend an agent carries out the viewings at your property. They know their job, have gathered the information required on the potential purchasers and have a great deal experience in showing properties. It is always recommended that the owner goes out of the property whilst viewings taking place as it provides the potential buyers an opportunity to be open and honest without feeling they are criticising the owner’s homes. If you must show your property yourself, then don’t overload them with detail, such as the size of your boiler or the trouble with the neighbour’s cat. Be business-like during the viewing and never point out problems or issues, but feel free to highlight the odd positive point, like a south-facing garden or very convenient parking. Finally, invite viewers to take another tour round the property on their own… but be somewhere nearby on hand to answer queries.
Esate agents are the middleman and should present every offer that is made on the property. We will always get the background information to hand on the buyer’s position regarding their ability to move quickly. Market conditions, competition and how much the buyer loves the property will determine what the buyer is prepared to offer. Similarly, the price you will be prepared to accept will depend on market conditions; how quickly you need to sell and the size of your moving budget. Compromise and honesty on both sides is often the key to securing a deal. Decide in whether you want to take all your furniture, curtains and white goods, as many of these items may not suit your next home and can be used as effective bargaining tools to get the price you want.
If you are considering selling your investment property or would like to expand your property portfolio, then Tony is the point of contact for you. You can get in contact with him on 01454 316718 or firstname.lastname@example.org.